The importance of building your online practice
This content is categorized as:We live in a digital world, one that can feel overwhelming at times but also offers an exciting opportunity for financial professionals.
A 2023 study1 found that 81 percent of respondents have taken some action after seeing friends, family or influencers post about a product. Trust matters, and a smart social media profile and strategy can help you build that trust and your business.
Because LinkedIn boasts more than 1 billion active users2, your profile on the site is an especially important tool when building your practice. Done well, LinkedIn can help enhance your social presence, establish your personal brand and build lasting relationships.
Using the following tips can help make your social media platforms an ideal place for clients and prospects to connect with you and your business. As always, follow the necessary regulations and guidelines.
Tell your story
Your profile photo, Headline and About section are how you introduce yourself to others on LinkedIn and first impressions are always important.
- Clearly state who you are, personally and professionally.
- Share your areas of expertise and what sets you apart.
- Choose a profile photo that is high-resolution, up-to-date, and has some personality.
- Use the About and Work History sections to share your experience, interests and how you help clients.
Build your personal brand and understand your audience
A 2024 study3 of LinkedIn usage found the best time to post is on Tuesdays and Wednesdays between 10 a.m. and noon. Thursdays at 10 a.m. are another good option. For company pages, Tuesday through Thursday are best. Don鈥檛 bother posting on weekends, hardly anyone is on LinkedIn then.
Use the peak times to determine the best time to share on LinkedIn to reach the most people within your network. What can you do to help build your brand and get noticed online?
- Import your contacts and follow influencers, people in your community and other relevant organizations.
- Determine a sustainable and consistent posting routine. Join the conversation by engaging with others鈥� content by liking, sharing and commenting.
- Lean into thought leadership by sharing your point of view on industry trends. Ask thought-provoking questions and offer relevant personal anecdotes.
- Pay attention to what your competitors and peers are posting about and the content they鈥檙e engaging with.
Finally, be patient. Living in our digital world can, at times, give the illusion that everything happens lightning fast. It takes time to build trust, form connections, develop an audience and turn prospects into clients.
1Source: , February 22, 2023
2Source: , July 12, 2024.
3Source: , April 15, 2024
