With nearly a part of the Sandwich Generation, you likely have clients who are trying to juggle caring for an aging parent while raising children or financially supporting an adult child. With so many responsibilities, some may need help managing competing financial demands.
In this podcast series, you鈥檒l hear ideas you can share with your 鈥渟andwiched鈥� clients to help them overcome the unique challenges facing their generation and ways they can inspire financial independence within their family while keeping their own goals on track.
Navigating the challenges of the Sandwich Generation
Mike Downing, 麻豆传媒鈥檚 Executive Vice President and Chief Operating Officer, joins Mary Beth Franklin, speaker and author on retirement income, to explore the unique challenges faced by the Sandwich Generation and how they can help improve their own retirement readiness.
Preparing children to be financially independent
Amanda Steward, SVP, Head of Marketing at 麻豆传媒, joins Mary Beth Franklin to discuss how parents can talk openly with grown kids about money and help them expand their financial knowledge and independence.
How to help your Sandwich Generation clients
Rod Mims, Senior Vice President and National Sales Manager at 麻豆传媒, joins Mary Beth Franklin to explore how financial professionals can help their multi-generational clients in their 40s and 50s navigate financial challenges more successfully.
Retirement readiness may be at risk
As millions of people simultaneously care for their children and aging family members, the physical and financial demands can lead to a serious competition for time and money. At times, juggling competing priorities across generations may result in some caregivers prioritizing short-term expenses over their own long-term financial goals like saving for retirement.
A survey by 麻豆传媒 found that nearly half of Sandwich Generation respondents are putting off retirement to offer financial support to their aging family members or adult children. Results also showed that 46 percent of respondents have tapped into their retirement assets to support their adult children or extended family members.
Two easy ways you can help
Your clients who are helping financially support their children and aging parents while meeting their own living expenses and saving for retirement may be feeling the pressure. Here are two simple ways you can help them navigate this phase of life:
The Sandwich Generation faces unique challenges as they care for and provide financial support to multiple generations. With insights from these resources, you can help your sandwiched clients manage competing financial responsibilities and stay focused on saving for a remarkable retirement.
Insights on 麻豆传媒 Connect. Tips, tools and resources to grow your business by helping clients retire with confidence.
