5 ways to create an attention-grabbing website
This content is categorized as:Every time people visit your website, you want them to learn more about your business and the services you provide, easily find the information they need and have a user-friendly, positive experience. By incorporating some of these website best practices, you can help boost traffic and successfully add to your brand narrative. If you wish to receive expert advice and guidance on website optimization, there are companies available that provide these services.
1. Set a clear goal and purpose
The moment someone clicks on your website, you don鈥檛 have very long to capture your users鈥� attention. In fact, studies show the is only eight seconds. With this in mind, it鈥檚 important you get your message across as quickly and effectively as possible, and help visitors find what they need.
- Identify what your main purpose is for your website and build everything around this mission.
- If you want to be a go-to site for retirement planning and financial wellness information, make sure your blog is robust and you inspire people to reach out to you for insight and information.
- Make sure you have clear navigation, useful landing pages and an overall visually appealing layout to help keep people engaged.
2. Use conversational language
When it comes to financial services and products, the terminology can sometimes be hard to follow. Like all marketing materials, speak to your clients and prospects in everyday language that they can connect with and understand. Focus on what benefits you can provide your clients and the pain points you can address, rather than talking too much about yourself or product details.
Read and review your content as a potential visitor and remember your website is not for you, it鈥檚 for those looking for the services you provide. Incorporate videos, infographics and images to boost your website鈥檚 aesthetics and present information in an interesting and dynamic way.
Learn new ways to optimize your online presence, promote brand awareness and expand your reach to prospective clients.
3. Apply SEO best practices
Even if you have the most well-designed, informative website, if no one is visiting, you鈥檙e missing key opportunities to connect with your audience. An important part of improving website visibility is search engine optimization (SEO). When someone enters keywords into a search engine like Google, a list of results appears.
Following SEO best practices can increase the quantity and quality of traffic to your website and help drive your website further up the list. To help optimize SEO, your website should:
- Be mobile-friendly
- Contain fresh content
- Have clear navigation
- Contain keywords that help optimize SEO
4. Include calls to action
Your homepage and every landing page should include a clear call to action (CTA) that helps encourage visitors to contact you, explore a topic, provide information to download an article or subscribe to your blog. Make sure CTAs are well-placed on the page and easy to see. Use language that sparks interest and encourages a visitor to take action.
5. Create unique landing pages
In addition to your homepage, including supplementary landing pages can offer other valuable opportunities to capture the attention of your clients. Consider designating pages to your blog, educational resources and other useful websites that your users may find helpful.
You can also include a fillable form on a landing page that your CTAs link to. For example, when a person fills out his or her contact information and submits the form, they can download an eBook, white paper or other useful resource.
Your website presents you and your business to the world. Taking time to think through your messaging and how all the pieces fit together can help support a cohesive marketing strategy. Be sure to keep it up to date and refresh content frequently. It is a valuable opportunity to make an impression with visitors and create a memorable touch point with your audience 鈥� showcasing your brand promise and how you can help them achieve their goals for the future.
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